For beauty and hair salons across the country, spring and summer are one of the busiest times of the year with weddings, holiday preparation and high school prom season fast approaching. Promotional packages are a popular option during this time and can help to draw in the crowds with special offers and deals. The bridal package is the most common example of this but, with the scale of high school and colle ...

As well as deciding on a budget for your marketing campaign, there are certain things to consider and put in place to maximise your return on your promotional activity. Most people consider the basics but forget about the bells and whistles that can make a marketing message resonate that little bit more. Here’s a summary of things to think about before ordering your collateral: 1) Precision: Keep your mes ...