There are so many different ways we can interact with people these days, whether you’re looking to catch up with friends or contact customers. Between print media and social networking, we can be as formal or informal as we like – but when is each option appropriate?

Many people are taking advantage of Facebook and Twitter’s free instant messaging systems, allowing real-time updates and even events management through a fairly easy system. For everyday users, this is a great way of organising quick get-togethers, while for businesses the internet is an essential tool for keeping customers informed and maintaining a brand without bursting the budget.

The rise of social media has also given print media a new lease of life – who doesn’t love the novelty of a personalised invite to an exclusive party, or the retro, do-it-yourself attitude of a group that designs and posts up their own posters? It’s something that you can keep and save; that can’t be archived online or printed again and again from a webpage. While the internet means that you don’t have to pay for every single event and communication you send out, it means you can use your organisation skills and your marketing strategies cleverly, using a range of methods to really capture people’s attention!